Prioritizing in an environment of uncertainty ?

DAO.digital Global Investors Online Summit

1-st let’s define the first principles of the situation.

The immutable truths that are the foundation for the company or product and help guide the decisions from those principles .

The purpose of a company is to bring a product vision to life . All the other components are in service to the product .

If you are comfortable with the people involved and have a high degree of confidence that they will be great partners, then everything else is secondary. That is true for at least the first five years of a company. At some point, in very late stage or public financings, the people issues lessen and you can optimize for other things.

But early on, if you optimize for anything, optimize for the people you work with. Otherwise you are taking on risks that can and will blow up in your face.

Your first job as a founder/CEO is to sell your vision to potential employees, investors, partners, and customers. Your primary job as CEO is to be a good steward of your vision. If you don’t safeguard your vision from start to finish you’re going to fail — period.

Once everyone is on board the second job is to find product market fit. Once you are highly certain you have product market fit now is the time to gain a strategic advantage. This is the time to move fast while maintaining efficiency taking the least amount of risk with the greatest potential reward.

“The key to redefining a category is to see possibility where others don’t .”

“Talent is hitting a target that no one else can hit.”

“Genius is hitting a target that no one else can see”

In conclusion the best companies are built by founders that are relentlessly focused on their product , customers and creating the future as they see it in bull markets and in times of uncertainty .

Follow the author on twitter @primalkey

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